Yvonne Carts-Powell

Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes | The Achilles Effect

In tv and movies on April 1, 2011 at 12:11 pm

 

 

It is (or should be) evident to any parent watching television that ads for children’s toys reinforce gender stereotypes.  And it goes far beyond flogging pink vacuum cleaners to girls or “action figures” (never dolls) to boys. Blogger Crystal Smith at the Achilles Effect used Wordle created a graphic presentation of words, and how often they are used in a sample of television ads aimed at boys and girls.  The overall messages that the ads provide to children are very clear. Read more at:

Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes | The Achilles Effect.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: